Does The NBA Have A Bigger Market Outside The U.S.?

Last night the most watched sports program ever was expected to be viewed by 200 million people. The match up was between Yao Ming's Houston Rockets and Yi Jianlian's Milwaukee Bucks. There wasn't much hype about the game in the U.S. but in China it was monumental. The two players are known as China's biggest exports in the game of basketball and this is the first time that they have met. Yao Ming is considered China's king of basketball with Yi quickly becoming the favorite to take over the crown.